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Page last updated: 21 September 2012

Documents

The Centre for Integrated Marketing has published many papers, case studies and presentations. Here you will find a selection.


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Date Title Category Overview Link
26/03/2004 Adam Wylie: WRC presentation Presentations Presentation by Adam Wylie of 23red at the Centre for Integrated Marketing Conference, 2004 on how WRC moved from a fragmented series of races to an integrated media and entertainment brand. This also eliminates an interesting relationship between agency and brand More
24/03/2004 John Grounds, NSPCC Director of Communications at CFIM conference March 2004 Presentations NSPCC was the Centre's Integrated Marketer of the Year, 2003. This is a transcript with selected illustrations of the speech at the Centre's Spring 2004 conference. It highlights how the NSPCC achieves brilliance and integration in its communicaitons but also ranges over the wider dimensions of integrated marketing, incluing the FULL STOP campaign More
17/03/2004 Sparkle Series: WRC ‘When brands become media owners’ Case Studies How a flexible and synergistic network of companies delivers the World Rally Championship brand experience to half a billion enthusiasts More
01/03/2004 The new communication principles Reports and White Papers This very brief but well-researched paper lists 18 key actions/policies for top management to implement optimised communication planning More
26/02/2004 WRC on track to being a top sports entertainment brand Case Studies How a flexible and synergistic network of companies delivers the World Rally Championship brand experience to almost a billion enthusiasts. More
26/02/2004 Australian integrated communications project, Daniels and Kaub Presentations An interesting example by DDB in Australia of an integrated project. Re-designing the product and customer sales process was key to success. Presented with permission More
20/02/2004 Millfield Partnership - integrated marketing powers the fastest growing IFA network Case Studies Millfield Partnership is an excellent example of a business that creates differentiation and competitive advantage from the top down More
09/02/2004 Streetka, a newborn start shines over the old brand Case Studies StreetKa is a highly attractive convertible evolution of the Ford Ka. The car has been designed to convert the perception that Ford “got this boring, old, fuddy-duddy image”. More
06/02/2004 IDM communicates - Clutter? What clutter? Case Studies The case shows how the creative use of CRM and graphic design technologies transform a mailing into something special More
30/01/2004 IBM - e-business as global integrated marketing Case Studies After its near death experience in the 1990s, IBM, recovered status with the help of a colossal, sustained exercise in Integrated Marketing. And in developing e-business as an idea they invented a new form of marketing. More
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