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Page last updated: 21 September 2012

Documents

The Centre for Integrated Marketing has published many papers, case studies and presentations. Here you will find a selection.


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Date Title Category Overview Link
04/08/2005 Marketing Society e-nugget on CODAR and universal planning Reports and White Papers Our survey of 200 brands shows that universal planning is one of the keys to success. This paper explains how and why this is set to revolutionise marketing comms. More
24/05/2004 DIALOGUE: Creating value through marketing communications Reports and White Papers Communications that remain unopened, unseen, and unheard convey a message of poor attempts to communicate. This short newsletter item discusses Ballantyne's ideas on communications More
12/05/2004 The nature of the whole - newsletter item Reports and White Papers Holism is a term that was coined in 1926 and is better known through it’s derivative term, ‘holistic’, which is widely used by people endorsing the interconnected big picture. However, an exploration of its original and common meaning shows that even it falls short of the aspirations of integration. This short think piece by Angus Jenkinson discusses the nature of holism, systems thinking and wholeneness More
05/04/2004 Advances in Communications Optimisation for CRM and IMC Reports and White Papers This research-based survey of the concepts of CRM and IMC recommends a new tools-based approach to communication planning and evaluation utilising a common currency that not only blends the best of both worlds but also transcends their differences. It was prepared in support of an international academic conference at Warwick University in 2004. More
02/04/2004 Open Planning: media neutral planning made practical Reports and White Papers Research findings, see also www.cfim.co.uk. This paper summarises a number of findings from one of the largest and most distinguished hybrid practitioner/academic research groups into media neutral integrated communications and presents many detailed and practical findings. More
01/03/2004 The new communication principles Reports and White Papers This very brief but well-researched paper lists 18 key actions/policies for top management to implement optimised communication planning More
09/12/2003 Challenges to achieving competitiveness Reports and White Papers List of barriers to communication success. More
09/12/2003 A fragmented world Reports and White Papers Identifies the dysfunctions of today’s marketing and makes the case for integration. More
09/12/2003 Unified Communications Thinking Reports and White Papers This short paper by Jenkinson and Sain of the Centre for Integrated Marketing captures the core principles for an integrated approach to communication. More
02/12/2003 In praise of MNP Reports and White Papers This preliminary paper published in CIM's Critical Marketer (2002) argues that marketing communications need bold thinking to meet today’s challenges, and that media neutral planning is the forum of the future to get us there. More
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