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Page last updated: 21 September 2012

Documents

The Centre for Integrated Marketing has published many papers, case studies and presentations. Here you will find a selection.


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Date Title Category Overview Link
14/11/2003 MNP Propositions: research findings Reports and White Papers Between fourth-quarter 2003 and first quarter 2005 a group of senior marketers worked with the Centre for Integrated Marketing to identify key principles for the new media neutral integrated communications. These propositions were identified and agreed as part of the research programme. More
12/09/2003 Principles for the new communication planning Reports and White Papers 18 principles identified by the MNP Best Practice Group for successful media neutral integrated communication planning. These are presented without discussion More
07/03/2003 Integrated Marketing: radical ideas for a new vision Reports and White Papers Inaugural Lecture by Prof Angus Jenkinson. Highlights the power of Integrated Marketing and argues for a radical rethinking of marcoms and marketing based on the Centre's research studies. More
00/00/0000 A discussion of language in marketing communication Reports and White Papers In favour of an understood and consistent terminology in marketing communications. It proposes a clarification of concepts such as media, disciplines and channels More
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