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Page last updated: 21 September 2012


Title: Winning with Customers
Date: 23/01/2006
Category: Reports and White Papers
Overview: It outlines results of an 18 month study into Integrated Marketing performance in 200 UK brands and discovered robust diagnostics that show the relation between IM effectiveness on 26 critical measures of business performance. The research shows that UK business has very significant opportunities to improve and shos how this can be achieved. Five measures of customer experience are identified as well as six key drivers for improvement.

Document: winning_with_customers_im_survey_report.pdfDownload (376 KB)

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