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Page last updated: 21 September 2012


Title: IBM in the City: 5% of TV budget yeilds 7000% ROI
Date: 01/02/2006
Category: Case Studies
Overview: IBM allowed its UK subsidiary to take a small part of the TV budget and use it in an integrated campaign to improve its share of bsuiness in the City of London. The resulting integrated solution produced dramatic ROI results

Document: ibm_in_the_city-5%25_of_tv_budget_yeilds_7000%25_roi.pdfDownload (863 KB)

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