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Page last updated: 21 September 2012


Title: Marketing Society e-nugget on CODAR and universal planning
Date: 04/08/2005
Category: Reports and White Papers
Overview: Our survey of 200 brands shows that universal planning is one of the keys to success. This paper explains how and why this is set to revolutionise marketing comms.

Document: codar_for_marketing_society_version_final.pdfDownload (153 KB)

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