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Page last updated: 21 September 2012


Title: Optimising Communications for Charity Brand Management
Date: 14/11/2005
Category: Reports and White Papers
Overview: This paper develops a new theory for integrated and media neutral communication planning (IMC) and brand management and shows how this can be operationalised successfully by reference to the NSPCC in particular.

Document: optimising_charity_brand.pdfDownload (165 KB)

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